Nordic Koivu web-site and News Feed

Nordic Koivu Ltd who recently joined the Organic Food Finland Export Group has a very informative web-site which is definitely worth visiting. The company is the worlds leading producer of birch sap and the only one who is able to give a long shelf-life to 100% pure bottled birch sap. The product has not been heated and does not contain any additives or preservatives. Check also the news feed. The most recent articles are

– New premises for Nordic Koivu Ltd
– Expert recommendation to use Nordic Koivu birch sap for sports applications
– Birch sap’s effect on birch pollen allergies
– Increasing demand of birch sap amongst industry

Organic EU logo

The situation with EU logo is difficult right now as we are waiting for the new logo to be launched but no-one has seen it yet. It will be chosen from logos submitted by European art-students. Of the over 3000 entries the 100 best have been chosen. This will be narrowed down to 10 and then there will be a Europe wide consumer vote. An interesting process and impossible to say what the outcome will be. One key problem is that only entries which are pure symbols – i.e. without any text – were accepted. It is easy to understand why as there is no common name for organic in the different European languages. But it does pose problems. The organic industry through the Ifoam EU group proposed a label that included the wording Organic – Bio, which would have been understandable for the vast majority of Europeans and also outside the EU. But this was against the rules of the competition and was therefore not considered.

The aspect of how the new label will function outside Europe has been largely overlooked. Maybe there will be some (little) EU funding for promoting the new label inside the EU, thus helping consumers make the link between the label and organic certification, but outside the EU there will be no promotion paid by the EU. This is a major problem for companies in the export
business of organic products. Asia, which is a fast growing market for organic products is an example. A lot of the organic products in Asian markets come from the USA and the USDA organic logo is the most recognized organic logo on that market. The consumer there looks for a Western certification logo for credibility. An EU logo would have that credibility if it existed and could be recognized as an official logo. Weather this can be communicated with the new EU logo remains to be seen. If not we will give markets to the US companies.