At BioFach in Germany 2 weeks ago I realised I had visited the show 21 consecutive years and most years exhibiting. Now I am heading to expo west in Anaheim, CA, which is a very different show but nevertheless the nro 1 show for organics in North America. This is only the 3rd time in a row to visit expo west but I’ve been there a couple of times in previous years so probably my 6th visit there.
I work predominantly with 2 products: the organic potato starch from Finnamyl Ltd and Aloja Starkelsen Ltd /organicpotatostarch.com and organic oats from Fazer Mill&Mixes.
Our organic potato starch has been distributed in North America for a few years now by Ciranda Inc. and we are just now starting with the organic oats after finalising the qualification process to be sure everything goes right when it is launched. You will find Ciranda Inc at expo west – or more precisely at engredea in Hall A, Booth 344. Engredea is the ingredients side show linked to expo west.
Organic potato starch is a remarkable product in terms of natural functionality. With functionality we mean water binding, viscosity forming, moisture barrier, gluing, carrier etc. It has the best functionality among the major native starches and in many applications the only starch that offers functionality. This is because it has the best water binding and viscosity creating capacity but even more because it functions in lower temperatures than f.ex. corn or tapioca starch. In many cases it is the only native starch that functions in the temperatures that are relevant in the food process. This becomes very interesting when you need to develop organic products where on the conventional side you would use modified starches or other hydrocolloids. Suddenly you need to understand more about native starches than what is necessary in the mainstream industry. For further flexibility in designing the process we also offer cold-swelling (pre-gel) organic potato starch. We can offer application support in your specific product development cases. On the consumer market we are seeing increasing interest in potato starch as the best source of resistant starch. Come and visit us at Ciranda’s booth to learn more!
From a North-American perspective oats comes mostly from the northern parts of the continent, Canada being the main producer. Likewise in Europe oats is mainly produced in Northern Europe and Finland is the biggest producer of organic oats in Europe. With a small population of only 5 million we cannot eat it all, so it has always been also exported. The popularity of oats has been increasing in recent years all over the world – and for a good reason. It is tasty, versatile to use and healthy. Oat betaglucan contributes to lowering blood cholesterol levels, which is a recognised health claim both in USA (FDA) and in the EU (EFSA). Oats is naturally gluten-free although most operators can not guarantee it due to contamination with wheat along the value-chain. However for someone who is not celiac diagnosed but follows a gluten-free diet for well-being, oats is certainly a safe choice. (Fazer oats are not certified gluten-free.) Through Ciranda Inc. we offer oat flakes (rolled oats), steel-cut oats and oat flour to the North American market and we hope to contribute to this growing market. An other reason to come and visit us at Ciranda’s booth and learn more!
Both the organic potato starch and organic oats enter the North American market based on the EU-USA organic equivalence agreement. For organic potato starch we can offer third countries also NOP certified organic potato starch. If you are NOP certified in a third country this enables you to use our organic potato starch in your NOP certified products.
I will be present through the whole expo west -show, but feel free to contact me for arranging a meeting. Email erkki (at) organic-finland.com