For many BioFach’s main news this year was the partnership between EU and USA enabling trade between the two blocks in organic products. From the European point of view all plant based products that are certified organic in the EU can be exported to the USA with the EU certification. Almost all organic products certified in the USA can be imported into the EU with the USDA certification. For additional information see below.
In the past years the availability of organic potato starch has been insufficient on the European market. This has created a bottleneck for some processed organic products where potato starch would be the natural choice ingredient. Now Aloja Starkelsen Ltd in Latvia – a subsidiary of Swedish Culinar Ltd – and Finnish Finnamyl Ltd have entered into cooperation for expanding organic potato starch production and market. Culinar in Sweden and Latvia together with Finnamyl in Finland represent about one third of the total production of organic potato starch in Europe. The production will be further increased in Latvia and Finland in the coming years securing a reliable long-term source for processors in need of organic potato starch. The native potato starch is available certified both to EU organic standards and to NOP standards for the US market.
Potato starch has applications in many food products including soups and sauces, canned food, noodles and pasta, bakery products and processed meat products among others.
The organic potato starch will be presented at Culinar’s stand in the Organic Pavilion of Food Ingredients Exhibition (FIE stand 3D82 in Hall 3) in Paris on 30.11. to 1.12. and at Finnamyl’s stand in BioFach in Nuremberg in February 2012.
The sales of the organic potato starch from both Culinar and Finnamyl is taken care of by Organic Food Finland who has been responsible for sales of organic potato starch from Finnamyl since 2003. Mr Erkki Pöytäniemi at Organic Food Finland has a long experience in international organic business and export. His contact details can be found below or you can use the contact form.
Mr Erkki Pöytäniemi
tel: +358 50 5505225
email: erkki (at) organic-finland.com
The situation with EU logo is difficult right now as we are waiting for the new logo to be launched but no-one has seen it yet. It will be chosen from logos submitted by European art-students. Of the over 3000 entries the 100 best have been chosen. This will be narrowed down to 10 and then there will be a Europe wide consumer vote. An interesting process and impossible to say what the outcome will be. One key problem is that only entries which are pure symbols – i.e. without any text – were accepted. It is easy to understand why as there is no common name for organic in the different European languages. But it does pose problems. The organic industry through the Ifoam EU group proposed a label that included the wording Organic – Bio, which would have been understandable for the vast majority of Europeans and also outside the EU. But this was against the rules of the competition and was therefore not considered.
The aspect of how the new label will function outside Europe has been largely overlooked. Maybe there will be some (little) EU funding for promoting the new label inside the EU, thus helping consumers make the link between the label and organic certification, but outside the EU there will be no promotion paid by the EU. This is a major problem for companies in the export
business of organic products. Asia, which is a fast growing market for organic products is an example. A lot of the organic products in Asian markets come from the USA and the USDA organic logo is the most recognized organic logo on that market. The consumer there looks for a Western certification logo for credibility. An EU logo would have that credibility if it existed and could be recognized as an official logo. Weather this can be communicated with the new EU logo remains to be seen. If not we will give markets to the US companies.